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Why is Joe Rogan So Popular?

By Devin Gordon

19 Aug 2019 · 21 min read

Every morning of my Joe Rogan experience began the same way Joe Rogan begins his: with the mushroom coffee.

It’s a pour-and-stir powder made from lion’s mane and chaga—“two rock-star mushrooms,” according to Joe—and it’s made by a company called Four Sigmatic, a regular advertiser on Joe Rogan’s wildly popular podcast. As a coffee lover, the mere existence of mushroom coffee offends me. (“I’ll have your most delicious thing, made from your least delicious things, please,” a friend said, scornfully.) But it tastes fine, and even better after another cup of actual coffee.

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