The New York TimesThe New York Times

And Now, a Word From Your Streaming Sponsor

By John Koblin and Tiffany Hsu

19 Apr 2022 · 5 min read

The two titans of the video streaming wars — Netflix and Disney+ — have long resisted commercials, showing a reluctance to have premium series like “Stranger Things” or “The Mandalorian” run alongside commercials hawking dish soap, soda and medications.

“No advertising coming onto Netflix — period,” Reed Hastings, one of Netflix’s co-chief executives, said several years ago, a point of view he repeated for some time.

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