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From punchline to deal in under 2 weeks: how Elon Musk won his Twitter prize

By James Fontanella-Khan

26 Apr 2022 · 5 min read

Just 12 days ago, some of the most experienced operators on Wall Street and in Silicon Valley privately dismissed Elon Musk’s offer to buy Twitter for$44bn as nothing more than a gimmick.

But on Monday, the world’s richest man pulled off a stunning victory, winning unanimous support for his takeover approach from Twitter’s board after putting his personal wealth on the line to underpin $33bn of the deal’s financing.

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