The Washington PostThe Washington Post

Britain's redheads offered free movie tickets to dodge extreme heat

By Jennifer Hassan

18 Jul 2022 · 3 min read

LONDON - As temperatures soar to dangerous heights across Britain this week, one movie theater chain is offering shelter from the sun to one potentially vulnerable group: redheads.

"Free tickets for redheads on the hottest days ever," read an Instagram post from Showcase Cinemas earlier this week. It prompted many Britons to tag their flame-haired friends and family members in the comments section so they wouldn't miss out on the offer to cool off in an air-conditioned venue amid the national emergency.

Sign in to informed

  • Curated articles from premium publishers, ad-free
  • Concise Daily Briefs with quick-read summaries
  • Read, listen, save for later, or enjoy offline
  • Enjoy personalized content