LONDON - As temperatures soar to dangerous heights across Britain this week, one movie theater chain is offering shelter from the sun to one potentially vulnerable group: redheads.
"Free tickets for redheads on the hottest days ever," read an Instagram post from Showcase Cinemas earlier this week. It prompted many Britons to tag their flame-haired friends and family members in the comments section so they wouldn't miss out on the offer to cool off in an air-conditioned venue amid the national emergency.