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The crypto boom runs on hype men like 'BitBoy,' an untrained Atlanta YouTuber

By Steven Zeitchik

24 Jul 2022 · 9 min read

Editor's Note

A look at crypto influencers and their pull on crypto investors as seen through the report-card of one crypto YouTuber with a million followers.

When the bankrupt cryptocurrency lender Celsius began foundering last month, Ben Armstrong was among the industry personalities leading the online charge against the firm.

"You can't possibly EVER support Celsius Network or [CEO Alex] Mashinsky in any way," Armstrong, who goes by the moniker Bitboy_Crypto, told his nearly 900,000 Twitter followers after Celsius froze all depositors' money in June.

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