The New York TimesThe New York Times

Social Media Was a CEO's Bullhorn, and How He Lured Women

By Karen Weise

19 Aug 2022 · 16 min read

Editor's Note

The NYT tells the story of a C.E.O. who used social media to cultivate a progressive, good-guy image while, in reality, he is accused of behavior that is anything but.

SEATTLE — Kacie Margis, a model and artist, first learned about Dan Price in 2020 the way many people do: through social media posts that celebrated his progressive politics.

Five years earlier, Price had propelled himself to an unlikely position for the head of a 110-person payment processing company when he told his employees that he was raising their minimum pay to $70,000. His announcement was covered by The New York Times and NBC News. Esquire did a photo shoot. He made appearances on “The Daily Show” and at the Aspen Ideas Festival.

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