The GuardianThe Guardian

Are personalised vitamins the key to good health?

By David Cox

21 Aug 2022 · 8 min read

Editor's Note

Personalized vitamin supplement subscription service is a trend that's catching up in the UK and the US. The Guardian does a deep dive on this and checks with health experts on its benefits.

Could a customised supplement plan created specifically for you be the answer to refreshing sleep, easy weight loss and a sunny state of mind? These are just some of the promises offered by the world’s personalised vitamin providers as I flick through their various questionnaires, each hinting at the tantalising possibility of looking healthier, happier and younger, all for the price of a subscription.

I settle on one particular provider, Nourished, a company that offers an intriguing blend of tailored vitamins and 3D printing for a monthly fee of £35.99. Rather than popping a series of pills each morning, it promises to combine all the nutrients you need – based on your answers to questions that range from the minutiae of your exercise regime to how regularly you travel internationally – into a single layered gummy.

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