The New York TimesThe New York Times

Inside Mark Zuckerberg’s metaverse struggles

By Ryan Mac, Sheera Frenkel and Kevin Roose

10 Oct 2022 · 7 min read

Editor's Note

Meta is struggling to grow its metaverse. The New York Times offers an inside look at the rough start that is hindering Meta’s grand plans to create virtual and augmented realities for the masses.

Last October, when Mark Zuckerberg, the chief executive of Facebook, announced that the company would change its name to Meta and become a “metaverse company,” he sketched a vision of a utopian future many years off in which billions of people would inhabit immersive digital environments for hours on end, working, socializing and playing games inside virtual and augmented worlds.

In the year since, Meta has spent billions of dollars and assigned thousands of employees to make Zuckerberg’s dream feasible. But Meta’s metaverse efforts have had a rocky start.

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