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Challenge begins now for Brazil’s comeback kid

By Clara Ferreira Marques

31 Oct 2022 · 4 min read

Editor's Note

Luiz Inacio Lula da Silva faces many challenges as Brazil's new president, writes Bloomberg's Clara Ferreira Marques -- not least repairing the country's credibility by winning over wary investors.

"They tried to bury me alive and here I am."

By the time former-president-turned-Brazilian-president-elect Luiz Inacio Lula da Silva spoke on Sunday night, celebrating an unlikely comeback at 77, his gravelly voice was even more hoarse than usual. It's been a grueling, grimy and occasionally violent campaign, but his words were the right ones, calm, grateful, preaching economic progress and reconciliation. He promised to govern for all Brazilians. "No one," he said to the crowd, "wants to live in a country that is in a permanent state of war."

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