Financial TimesFinancial Times

Abba, The Crown and deep-fake entertainment

By Jo Ellison

18 Nov 2022 · 3 min read

Editor's Note

From holographic pop avatars to CGI marvels, we are in the age of "deep-fake entertainment." This FT columnist wonders about the future of live performance and the blending of fact and fiction.

“How does it feel to have seen the future?”

So asked the woman behind the cash register as I picked out an Abba Voyage commemorative T-shirt. “That’s the future of entertainment,” she said of the show I’d just seen, her face all mystic and awestruck. “I guess so,” I replied as I handed over my card. She was probably right, but I felt less ecstatic than rueful.

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