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Elon Musk and the hardcore cult of Diet Coke

By Emily Heil

28 Nov 2022 · 3 min read

Editor's Note

Elon Musk is a big fan of "the elixir of soft-bodied plutocrats." A Washington Post essay on the cult of Diet Coke drinkers.

Elon Musk, the world's richest human, might be completely unrelatable in most ways - who among us can buy a $44 billion company on a whim or build a rocket ship to Mars because they liked reading science fiction as a kid? But, hey, he's got at least one thing in common with the common man.

Musk on Monday tweeted a photo of his nightstand, which bore an odd array of items including two non-firing replica guns, a Buddhist amulet and . . . four open cans of caffeine-free Diet Coke.

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