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EU Zeros In on the Balkans as Its popularity starts to slide

By Slav Okov and Jasmina Kuzmanovic

05 Dec 2022 · 3 min read

Editor's Note

Albania, Serbia, North Macedonia, Bosnia and Montenegro have all become more vocal in their disillusionment with Europe. Bloomberg investigates how the EU is working to get them back on side.

For decades, joining the European Union was seen as the holy grail for the countries of the Western Balkans. But for most of them, that dream remains elusive, and they're starting to look for alternatives.

People in Albania, Serbia, North Macedonia, Bosnia-Herzegovina and Montenegro have all become more vocal in their disillusionment this year as Europe grapples with the aftermath of Russia's war in Ukraine and a cost-of-living crisis.

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