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The many ad bans of Disney+: No booze, no politics, no Netflix

By ByThomas Buckley

08 Dec 2022 · 2 min read

Editor's Note

Walt Disney Co. has debuted an ad-supported version of its Disney+ streaming service. Bloomberg reveals the strict rules potential advertisers will need to follow in order to work with the brand.

Walt Disney Co. debuted the ad-supported version of its Disney+ streaming service Thursday with strict rules: No alcohol commercials, no political spots and no ads from competitors.

The new service, priced at $8 a month, has signed up 100 sponsors across a wide swath of business, including finance, retail and automotive, said Rita Ferro, Disney Media's president of advertising. The company intentionally left some slots open to accommodate marketer interest after the product's debut, she said.

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