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Big Tech helps Big Oil spread subtle climate denialism

By Mark Gongloff

23 Jan 2023 · 2 min read

Editor's Note

Research has found that fossil-fuel companies are utilizing social media to construct a narrative in which their actions are perceived to have a minimal impact on the environment, Bloomberg reports.

Fossil-fuel companies' climate messaging may have changed to fit the new century, but the goal is the same the industry has had for decades: to delay action and protect profits for as long as possible. Even in the face of an increasingly obvious climate emergency, this message still resonates with many people. Maybe that's because the biggest social media companies help amplify it.

In the latest example, a study finds that industry groups, including an arm of the American Petroleum Institute, spent up to $4 million on nearly 4,000 Facebook and Instagram ads sowing climate misinformation before and during the United Nations climate conference last November, also known as COP27.

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