The Washington PostThe Washington Post

When she named her breakfast cafe Woke, a conservative backlash followed

By Kyle Melnick

30 Jan 2023 · 2 min read

Editor's Note

A restaurant owner in the U.S. unintentionally found herself enmeshed in the country's culture war. It's a peculiar story, and says a lot about America's political divide. The Washington Post reports.

When Carmen Quiroga named her new breakfast restaurant, she wanted people to associate the cafe with waking up in the morning.

She settled on Woke Breakfast & Coffee and spent six months renovating a building and developing a logo. Quiroga moved to Coventry, Conn., a few weeks before the restaurant's opening this month. While finalizing the permits at town hall, another resident advised her to check Facebook.

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