Financial TimesFinancial Times

Search wars reignited by artificial intelligence breakthroughs

By Richard Waters

06 Feb 2023 · 4 min read

Editor's Note

Google, Microsoft and some start-ups intend to embed AI into their services using a technology known as retrieval augmented generation, the FT reports. It may transform the search engine market.

The internet search wars are back.

The emergence of AI systems capable of generating direct textual answers to questions — most notably the ChatGPT chatbot created by San Francisco-based OpenAI — has opened the first new front in the battle for search dominance since Google fended off a concerted challenge from Microsoft’s Bing more than a decade ago.

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