The Washington PostThe Washington Post

Toblerone chocolate is no longer 'Swiss' enough for Alps logo

By Rachel Pannett

06 Mar 2023 · 2 min read

Editor's Note

Toblerone's American owner moved some production of the famous chocolate to Slovakia. According to Swiss law, the product has therefore lost its "Swissness." The Post reports.

Toblerone, the chocolate bar known for its distinctive triangular peaks, is losing the Matterhorn mountain from its logo after falling afoul of strict marketing rules on "Swissness."

Future Toblerone wrappers will feature a generic mountain design instead, after the chocolate bar's American owner, Mondelez, decided to shift some production to the Slovakian capital of Bratislava this year.

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