The New York TimesThe New York Times

With its future at stake, the Academy tries to fix the Oscars (again)

By Brooks Barnes

09 Mar 2023 · 5 min read

Editor's Note

The Oscars takes place this Sunday, but the ceremony has been losing TV viewership over the years. The NYT looks at the various tactics the Academy is using to stay relevant among the youth this year.

The stage design for the 95th Academy Awards on Sunday is more Doctor Strange modern and less Dowager Countess musty. That means plentiful video screens, including ones that cover the sides of the theater, with nary a Swarovski crystal curtain — the old standby — to be seen.

Unlike last year, when eight categories were awarded during a nontelevised portion, all of the Oscars will be handed out live on air. To make the telecast interactive and help viewers better understand crafts categories, such as sound mixing and art direction, QR codes will appear before commercial breaks to direct viewers to internet vignettes about the nominees and behind-the-scenes footage and photos.

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