Financial TimesFinancial Times

Cook bets on Apple’s mixed reality headset to secure his legacy

By Patrick McGee and Tim Bradshaw

12 Mar 2023 · 4 min read

Editor's Note

Apple's new "mixed-reality" headset could one day become a rival to the iPhone, the FT reports. No wonder the next-generation hardware product looks set to become a key element in Tim Cook's legacy.

When Tim Cook unveils Apple’s new “mixed reality” headset later this year, he won’t just be showing off the tech giant’s latest shiny gadget.

The Apple chief will also be guaranteeing his legacy includes the launch of a next-generation hardware product that some inside the company believe might one day rival the iPhone.

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