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Google, beware: Ads and chatbots are a dangerous mix

By Parmy Olson

20 Apr 2023 · 4 min read

Editor's Note

Google and Microsoft plan to integrate ads into their chatbots. This will likely "supercharge advertising" because of the potential of these tools to persuade users, argues Bloomberg's Parmy Olson.

Google and Microsoft Corp. are both exploring ways to integrate ads into their versions of ChatGPT. We should all brace for the consequences.

In order to ensure that people see as much advertising as possible, there is a good chance both companies will become incentivized to make their chatbot tools engaging, and even addictive. It’s the same impetus that pushed social media platforms to keep people rapt at all times, and fostered the spread of misinformation as well as mental health problems.

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