Bluesky repeats most of Twitter's mistakes

By Dave Lee

03 May 2023 · 4 min read

Editor's Note

Jack Dorsey's new social network, Bluesky, is meant to be a decentralized alternative to Twitter. For all its good intentions, Bloomberg argues, it's too similar to the platform we've come to hate.

Back in 2018, while looking at the monster he helped create, Jack Dorsey started thinking out loud: What was wrong with Twitter? Why were people so cruel to each other? Why did it foster such divisiveness? Why did hate go viral?

The company put out a request for proposal for anyone who had smart ideas on tackling these issues. Dorsey focused on learning the principles of "healthy" conversations. He came to understand that the hard-coded mechanics of Twitter were a major contributing factor in how we behaved. The "hellsite," as people half-jokingly call it, was by design.

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