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Who is Linda Yaccarino, Elon Musk's reported pick for Twitter CEO?

By Kelsey Ables

12 May 2023 · 2 min read

Editor's Note

The choice of a veteran media-industry insider as Twitter's new CEO may signal a change at the ailing platform, according to the Post. That could prove a relief to disillusioned advertisers.

After months leading Twitter, the company's owner, Elon Musk, has tapped NBCUniversal ad sales chief Linda Yaccarino to take the reins as CEO. The two are in advanced talks about the position, a source familiar with the matter told The Washington Post.

Musk has not publicly named Yaccarino but said Thursday that the new CEO will start in about six weeks, after which he will transition to executive chair and chief technology officer.

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