The DispatchThe Dispatch

Get ready for more ‘Bud Lighting’

By Jonah Goldberg

31 May 2023 · 3 min read

informed Summary

  1. Anheuser-Busch InBev lost more than $15 billion in value after conservatives called for a boycott following the company's decision to enlist a transgender social media influencer.

A lot of conservatives are very excited about “Bud Lighting”—a freshly minted term for boycotting companies that cater to various “woke” causes, particularly transgender issues.

The term derives from the spectacular implosion of Bud Light in the wake of their decision in March to enlist transgender social media influencer Dylan Mulvaney to promote the brand. Bud Light’s sales have plummeted, averaging weekly declines of about 25 percent. Parent company Anheuser-Busch InBev has lost more than $15 billion in value. Sales of rival brands have soared, even as many retailers have slashed prices for Bud Light. Some stores are even giving Bud Light away for free—or trying to.

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