The New York TimesThe New York Times

Why is Narendra Modi so popular? Tune in to find out

By Mujib Mashal

21 Jun 2023 · 8 min read

informed Summary

  1. Indian Prime Minister Narendra Modi hosts a monthly radio show, which is crucial to understanding his grip on the country's information landscape and has helped him become immensely popular.

NEW DELHI — Once a month, India’s prime minister, Narendra Modi, walks into a studio set up at his government bungalow and takes his seat behind a microphone. The air conditioning is switched off to quiet its hum. Thick curtains maintain the room’s silence even from Modi’s favorite peacocks in the garden outside.

Then the prime minister begins his radio show, for which he has recorded more than 100 episodes, with a usual greeting in Hindi: “My dear countrymen, hello!”

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