Financial TimesFinancial Times

The Chinese carmakers planning to shake up the European market

By Patricia Nilsson, Gloria Li, Peter Campbell and Edward White

29 Jun 2023 · 9 min read

Visitors to the Nio House in Frankfurt can do more than just admire the sleek new electric vehicles on display. Half the showroom, a stone’s throw from the city’s 15th-century Eschenheimer Gate, is a free-to-use co-working space, equipped with meeting rooms, a café and a crèche.

When Qin Lihong, co-founder and president of the Chinese carmaker, attended its opening in late March, he told the freshly hired sales team not to bother with sales targets and to instead “give to the community”. 

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