The GuardianThe Guardian

We tried Threads, Meta’s new Twitter rival. Here’s what happened

By Kari Paul

06 Jul 2023 · 4 min read

informed Summary

  1. Meta has launched a new text-based app called Threads, which closely resembles Twitter, in an attempt to attract users away from the platform. The app integrates with Instagram and can only be accessed by using an existing Instagram username to sign up.

Meta has launched Threads, a new text-based app to rival Twitter.

The move is a bold attempt to lure users away from its floundering competitor with a near-clone of the platform. The Guardian tested out the new social network on Wednesday, minutes after its widely hyped launch. Would it fail to impress, or does it spell real trouble for Elon Musk?

Sign in to informed

  • Curated articles from premium publishers, ad-free
  • Concise Daily Briefs with quick-read summaries
  • Read, listen, save for later, or enjoy offline
  • Enjoy personalized content