The Washington PostThe Washington Post

Zuckerberg's Twitter clone Threads is live. Here's what you need to know

By Geoffrey A. Fowler and Naomi Nix

06 Jul 2023 · 5 min read

informed Summary

  1. Mark Zuckerberg has launched Threads, a text-focused app built on Instagram, designed to rival Twitter. The app is primarily oriented around text conversations, with posts limited to 500 characters each.

Mark Zuckerberg has taken the wraps off Threads, a clone of Twitter designed to lure people turned off by the social network's changes under owner Elon Musk.

The billionaire social media smackdown is about to get real.

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