The Washington PostThe Washington Post

With Threads signups surging past 30 million, Zuckerberg notches a win

By Naomi Nix and Leo Sands

07 Jul 2023 · 6 min read

informed Summary

  1. Threads, has attracted over 30 million sign-ups in less than 24 hours, a much-needed win for Meta after a year of setbacks. The app functions similarly to Twitter, but currently lacks features such as direct messaging, content search and hashtag use.

It's hard to imagine a better launch for a new social media network than Meta's Threads app, which by Thursday had attracted more than 30 million sign-ups in less than 24 hours. Not only did the platform's user base grow quickly, but it also attracted social media stars and celebrities with the power to generate the kind of buzz that most start-ups could only dream of.

That is just the kind of good news Meta Chief Executive Officer Mark Zuckerberg has been looking for. For months, Zuckerberg has sought to shore up the company's core digital ads business by laying off thousands of workers and mimicking the viral popularity of TikTok by elevating content on its social networks from creators over posts from friends and family.

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