The New York TimesThe New York Times

From Twitter to X: Elon Musk begins erasing an iconic internet brand

By Ryan Mac and Tiffany Hsu

24 Jul 2023 · 4 min read

informed Summary

  1. Elon Musk is shaking up Twitter, rebranding it as and replacing the iconic bird logo with a stylized “X”. The move has left many users feeling alienated, according to The New York Times.

For more than 10 years, Twitter has been recognizable for its blue and white bird logo, which became a symbol of the social network’s unique culture and lexicon. To “tweet” became a verb. A “tweet” referred to a post. “Tweeps” became the moniker for Twitter employees.

Late Sunday, Elon Musk began getting rid of it all.

Sign in to informed

  • Curated articles from premium publishers, ad-free
  • Concise Daily Briefs with quick-read summaries
  • Read, listen, save for later, or enjoy offline
  • Enjoy personalized content