Financial TimesFinancial Times

Meta’s Twitter rival Threads unravels

By Kristo Mikkonen, Sam Joiner, Jonathan Vincent, Justine Williams, John Burn-Murdoch, Bob Haslett

13 Aug 2023 · 5 min read

An indicator of daily user numbers at Twitter rival Threads has fallen by almost 80 per cent in just over three weeks, according to Similiarweb.

The online analytics company said daily active users on Android mobile devices dropped from 49mn to 11mn. Although figures for Apple’s iOS mobile platform were not included in the analysis, the data provides insight into the challenges involved in creating a rival app to Twitter.

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