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‘It’s over’: World Cup kiss becomes Spanish football’s #MeToo moment

By Ashifa Kassam

27 Aug 2023 · 4 min read

informed Summary

  1. FIFA has suspended Luis Rubiales for 90 days after he inappropriately kissed player Jenni Hermoso during the World Cup ceremony. The incident has ignited a broader discussion in Spain about the treatment of women in football and society.

When Jenni Hermoso arrived in the stands, the standing ovation was thundering. On the field below, Atlético de Madrid and AC Milan were battling it out for the Women’s Cup, but the message – scrawled on posters, temporary tattoos and a metres-long banner unfurled by the players – was unanimous at the stadium in Madrid on Saturday night: “We’re with you, Jenni Hermoso.”

It was a hint of how the tumultuous events of the past week since La Roja’s dazzling World Cup win have supercharged the long-running battle for equality in women’s football. As the hashtag #SeAcabó, meaning “it’s over”, was embraced from Sevilla to Santander, it was clear that Spanish football’s #MeToo moment had arrived.

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