BloombergBloomberg

How much would you pay to find a partner?

By Helen Chandler-Wilde

5 min read

Editor's Note

We live in a society in which it has become the norm to pay to find a partner - be it via an app or matchmaking professional. Bloomberg delves into the dating app paradox.

Would like to meet: Man who is tall, dark, handsome, has a good sense of humor and a well-paid job in professional services.

Young, single, ambitious professionals working in the City of London are flooding matchmaker Siobhan Copland's inbox with such requests. They've spent their 20s graduating from highly competitive universities and pushing themselves through punishing late nights in the office. By their 30s, many have built impressive careers, yet something is missing from their lives: love. But having soured on endlessly swiping through Hinge, Bumble and Tinder, these men and women have become fussier than previous generations about choosing a partner to share the years with.

Sign in to informed

  • Curated articles from premium publishers, ad-free
  • Concise Daily Briefs with quick-read summaries
  • Read, listen, save for later, or enjoy offline
  • Enjoy personalized content